A survey was carried out to check why people visit Janpath market and not Hanuman mandir market, though the two places being so close.
We visited Janpath and interviewed few visitors.
- Most of the people didn't know about the market place at Hanuman mandir. They visited Janpath market unaware of the market at Hanuman mandir.
- A few visited Hanuman mandir but did not know about the market at Hanuman mandir.
- Few visited Janpath market for the trendy cloths , which are not available at the Hanuman mandir market. We enquired them if some cloth shops are moved to hanuman mandir, will they visit it? They agreed to it they will .
Therefore the first problem is of - marketing and need to advertise.
Solution:
* Online
- The website on CP (Google maps) need to have information related to the shops in the area. There exists a website of Babu churi wala, but they don't sell bangles online.
-The e-commerce sites can be exploited for online availability of bangles from these shops.
-Create a Facebook page about the shop. Which we have already maintained. Utilise other social networking sites for advertising. Eg- Twitter, Pinterest, etc.
* Urban surroundings for potential marketing
- A map display needs to be placed around CP and Janpath , showing places including churi walli market, mehendi shops , etc.
- Place a sign board and billboards around in the the area.
- Recommending wedding shops and sari shop owners to advise customers about the churi walli shop.
We visited Janpath and interviewed few visitors.
- Most of the people didn't know about the market place at Hanuman mandir. They visited Janpath market unaware of the market at Hanuman mandir.
- A few visited Hanuman mandir but did not know about the market at Hanuman mandir.
- Few visited Janpath market for the trendy cloths , which are not available at the Hanuman mandir market. We enquired them if some cloth shops are moved to hanuman mandir, will they visit it? They agreed to it they will .
Therefore the first problem is of - marketing and need to advertise.
Solution:
* Online
- The website on CP (Google maps) need to have information related to the shops in the area. There exists a website of Babu churi wala, but they don't sell bangles online.
-The e-commerce sites can be exploited for online availability of bangles from these shops.
-Create a Facebook page about the shop. Which we have already maintained. Utilise other social networking sites for advertising. Eg- Twitter, Pinterest, etc.
* Urban surroundings for potential marketing
- A map display needs to be placed around CP and Janpath , showing places including churi walli market, mehendi shops , etc.
- Place a sign board and billboards around in the the area.
- Recommending wedding shops and sari shop owners to advise customers about the churi walli shop.
-Krisha
This is really good post for all the marketing professional out there. Going to share it with my circle of friends so that they can get benefit from it. Thank you for sharing it
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